NEW BALANCE TO USE CARDANO [ADA] IN GLOBAL SUPPLY CHAIN | CARDANO BLOCKCHAIN

IOHK has announced a strategic partnership with the global athletic brand New Balance to use the Cardano (ADA) blockchain to authenticate its range of premium sneakers.

Beginning as a pilot, the plan is to roll the program out worldwide. There are no plans to use the ADA token for this specific solution.

New Balance is one of the world’s leading brands in athletic footwear. Based in Boston Massachusetts, the company has expanded dramatically over the past five years, doubling its staff to more than 8,000 worldwide, with revenue increasing from $2.7bn in 2013 to $4.1bn last year.

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NEW BALANCE TO USE CARDANO [ADA] IN GLOBAL SUPPLY CHAIN | CARDANO BLOCKCHAIN

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