WILL CARDANO'S PRICE GO UP WITH THIS NEW PARTNERSHIP?

Proving the origin and authenticity of retail products has often been proposed as one of the key use cases of blockchain, but it was largely the turf of companies like VeChain and recently, IBM. Cardano is now jumping into this field with both feet through a collaboration with New Balance, the athletic wear and sneaker brand.

Together they’ve developed New Balance Realchain, a new initiative that uses Cardano’s blockchain to confirm the authenticity of a select model of shoes. Complete with a landing page and app, Realchain uses a physical card with an internal chip that can be scanned with a phone, confirming that the New Balance footwear is indeed genuine.

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WILL CARDANO'S PRICE GO UP WITH THIS NEW PARTNERSHIP?

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Kane Dane