How Disney+ is winning with The Mandalorian

How Disney+ is winning with The Mandalorian

The Mandalorian is the most popular show on Disney+ — and also the biggest television series overall right now. A big part of that is Baby Yoda. He’s cute, charming, and makes us want to watch week-after-week. He’s also a way for Disney to sell merchandise and capitalize on a character that immediately makes us go, “I want it.”

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