This video is sponsored! – DATA (DTA) is essentially targeting the middle layer (agencies, DSPs, SSPs, exchanges, as networks etc) that stand between the advertiser and publisher of an Ad, before it even reaches the end user. This middle layer gives rise to loopholes for manipulation of the system while raising the cost for the advertiser. According to the website, more than 40% of online ads traffic is bot traffic, which costs advertisers $16 billion annually. The DATA infrastructure is built to pass-through this middle layer, thereby connecting advertisers, ad networks and DSPs to the publishers or developers, as the case may be.
Arrington XRP’s 2nd Chinese Investment: DATA (DTA)
After a couple of US-based investment avenues such as Ripple (XRP), PROPY (PRO), Storecoin, TechCrunch Founder, Michael Arrington’s Arrington XRP Capital is now looking eastwards. Investment avenues of the $100 million fund are now also based in Asia. Recently (on January 17th), the fund announced its investment into DATA (DTA), a Chinese-based blockchain venture. This is the fund’s second Chinese investment. So, let’s understand what this “soon-to-be-great company” is offering that’s got Michael Arrington so “excited” to be a part of it.
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